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Directions Hair Colour

The home of semi-permanent hair colour

Directions have been bringing the world vibrant semi-permanent hair colour for 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.

Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of 46 mixable shades offer endless opportunities for those ready to indulge in their love of colour.

Follow our social channels to stay up to date with professional advice, news and more.


Read articles written by Directions

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Help keep your hair colouring routine green

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Directions Hair Colour 5 min read
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These are a few of our favourite combos

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Directions Hair Colour 3 min read
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Fresh picks for the most colourful time of year

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Directions Hair Colour 5 min read
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Our best year yet! Here's to the next 40...

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Directions Hair Colour 5 min read
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On location in Southend-on-Sea...where it all began for Directions.

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Directions Hair Colour 5 min read
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Introducing ANTI-ARCADIAN. The all-new, all-intense short film from Directions.

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Directions Hair Colour 5 min read
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Hair colour trends and inspiration for winter 2021

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Directions Hair Colour 4 min read
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True Colours is here. Watch it. Share it. Wear it. You can now shop the entire collection!

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Directions Hair Colour 5 min read
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Directions Hair Colour Highlights at Salon International 2021

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Directions Hair Colour 5 min read
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Emoji inspired hair colour trends for autumn 2021

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Directions Hair Colour 4 min read
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Social media hair trends for Summer 2021

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Directions Hair Colour 4 min read
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Become a master at DIY hair colouring in just 10 simple steps

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Directions Hair Colour 7 min read
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Want to feel 100% about your new colour? Here's how to try before you apply

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Directions Hair Colour 6 min read
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When your current colour’s not clicking, here’s how to make it fade away fast

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Directions Hair Colour 5 min read
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Watch out for these common home hair colouring mistakes

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Directions Hair Colour 7 min read
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Get professional results, without the salon price tag

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Directions Hair Colour 9 min read
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Make the perfect choice for your unique shade

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Directions Hair Colour 4 min read
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Your five-step guide to safe hair colouring

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Directions Hair Colour 2 min read