Directions Hair Colour
Directions have been bringing the world vibrant semi-permanent hair colour for 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.
Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of 46 mixable shades offer endless opportunities for those ready to indulge in their love of colour.
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Read articles written by Directions
Help keep your hair colouring routine green
These are a few of our favourite combos
Fresh picks for the most colourful time of year
Our best year yet! Here's to the next 40...
On location in Southend-on-Sea...where it all began for Directions.
Introducing ANTI-ARCADIAN. The all-new, all-intense short film from Directions.
Hair colour trends and inspiration for winter 2021
True Colours is here. Watch it. Share it. Wear it. You can now shop the entire collection!
Directions Hair Colour Highlights at Salon International 2021
Emoji inspired hair colour trends for autumn 2021
Social media hair trends for Summer 2021
Become a master at DIY hair colouring in just 10 simple steps
Want to feel 100% about your new colour? Here's how to try before you apply
When your current colour’s not clicking, here’s how to make it fade away fast
Watch out for these common home hair colouring mistakes
Get professional results, without the salon price tag
Make the perfect choice for your unique shade
Your five-step guide to safe hair colouring