Directions Hair Colour
Directions have been bringing the world vibrant semi-permanent hair colour for 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our products.
Loved by a community of trend setters, rule-breakers and a few celebrity heads over the years, our selection of 46 mixable shades offer endless opportunities for those ready to indulge their love of colour.
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