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Directions Hair Colour

The home of semi-permanent hair colour

Directions have been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.

Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of 46 vegan and mixable shades offer endless opportunities for those ready to indulge in their love of colour.

Follow our social channels to stay up to date with professional advice, news and more.


Read articles written by Directions

GTK Lauren Thumb

Get to know the icon behind many of our vivid looks as we talk to Directions ambassador and colour q...

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Directions Hair Colour 6 min read
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See how Georgia Bell creates the ultimate statement hair in this Live Demo, as she turns rainbow int...

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Directions Hair Colour 5 min read
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Discover Paco Latorre's playbook secrets as he shows us how to nail the ultimate unicorn hair transf...

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Directions Hair Colour 4 min read
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Embrace the month of love by discovering how our Directions Brand Ambassadors, the Vanity Doll Salon...

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Directions Hair Colour 4 min read
Lauren colour article thumb

Discover how our Directions Brand Ambassadors the Vanity Dolls unleashed Lauren's inner Barbie doll...

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Directions Hair Colour 4 min read
Lauren style article thumb

Looking to give your Christmas party look that final wow factor? Then get inspired with a hairstyle...

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Directions Hair Colour 4 min read
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Take a walk through our biggest, boldest and brightest stand EVER from this year’s hairdressing spec...

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Directions Hair Colour 4 min read
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Check out how we celebrated 50 years of Salon International in true Directions style…

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Directions Hair Colour 6 min read
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It’s THE event on every hair-lover’s calendar – the countdown to Salon International 2023 is on, and...

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Directions Hair Colour 4 min read
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We’re so excited to introduce our fifth short film “Groove is in the Hair” – a funk-filled party bro...

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Directions Hair Colour 5 min read
Directions and Barbie article header

Inspired by the bold colours and timeless style of Barbie, we’re rolling out the pink carpet to unve...

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Directions Hair Colour 4 min read
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Social media hair colour trends for summer 2023

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Directions Hair Colour 4 min read
Nickieys Masterclass Main Moment

Directions Educator Nickiey shows you step-by-step on how to create a rainbow Mohawk with a leopard...

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Directions Hair Colour 5 min read
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These are a few of our favourite combos

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Directions Hair Colour 3 min read
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Fresh picks for the most colourful time of year

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Directions Hair Colour 4 min read
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Directions Hair Colour ambassadors give us a sneak peak into the industry trends of spring 2023.

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Directions Hair Colour 3 min read
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Directions Hair Colour salon ambassadors' give us hints & tips in introducing clients to new colours

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Directions Hair Colour 3 min read
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Finding a hair colour for winter 2022 couldn't be easier with our latest article full of vivid inspi...

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Directions Hair Colour 4 min read
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Directions Hair Colour Highlights at Salon International 2022

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Directions Hair Colour 5 min read
Bethany Moment

Directions is back in the studio with a new cast from their colourful haired community. Jump in and...

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Directions Hair Colour 5 min read
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Salon colour trends for autumn 2022

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Directions Hair Colour 5 min read
Sams Masterclass Main edit Moment

Hair professional Sam shows you step-by-step on how to create a blended sunset look using Directions...

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Directions Hair Colour 5 min read
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Help keep your hair colouring routine green

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Directions Hair Colour 5 min read
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Our best year yet! Here's to the next 40...

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Directions Hair Colour 5 min read
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On location in Southend-on-Sea...where it all began for Directions.

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Directions Hair Colour 5 min read
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Introducing ANTI-ARCADIAN. The all-new, all-intense short film from Directions.

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Directions Hair Colour 5 min read
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True Colours is here. Watch it. Share it. Wear it. You can now shop the entire collection!

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Directions Hair Colour 5 min read
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Become a master at DIY hair colouring in just 10 simple steps

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Directions Hair Colour 7 min read
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Want to feel 100% about your new colour? Here's how to try before you apply

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Directions Hair Colour 6 min read
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When your current colour’s not clicking, here’s how to make it fade away fast

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Directions Hair Colour 5 min read
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Watch out for these common home hair colouring mistakes

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Directions Hair Colour 7 min read
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Get professional results, without the salon price tag

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Directions Hair Colour 9 min read
Whats your colour

Make the perfect choice for your unique shade

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Directions Hair Colour 4 min read
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Your five-step guide to safe hair colouring

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Directions Hair Colour 2 min read