Directions Hair Colour
Directions have been bringing the world vibrant semi-permanent hair colour for 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our products.
Loved by a community of trend setters, rule-breakers and a few celebrity heads over the years, our selection of 46 mixable shades offer endless opportunities for those ready to indulge their love of colour.
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Read articles written by Directions
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These are a few of our favourite combos
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Fresh picks for the most colourful time of year
When your current colour’s not clicking, here’s how to make it fade away fast
Watch out for these common home hair colouring mistakes
Get professional results, without the salon price tag
Make the perfect choice for your unique shade
Your five-step guide to safe hair colouring