Directions Hair Colour
Directions have been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.
Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of 46 vegan and mixable shades offer endless opportunities for those ready to indulge in their love of colour.
Follow our social channels to stay up to date with professional advice, news and more.
Read articles written by Directions
Take a walk through our biggest, boldest and brightest stand EVER from this year’s hairdressing spec...
Check out how we celebrated 50 years of Salon International in true Directions style…
It’s THE event on every hair-lover’s calendar – the countdown to Salon International 2023 is on, and...
We’re so excited to introduce our fifth short film “Groove is in the Hair” – a funk-filled party bro...
Inspired by the bold colours and timeless style of Barbie, we’re rolling out the pink carpet to unve...
Social media hair colour trends for summer 2023
Directions Educator Nickiey shows you step-by-step on how to create a rainbow Mohawk with a leopard...
These are a few of our favourite combos
Fresh picks for the most colourful time of year
Directions Hair Colour ambassadors give us a sneak peak into the industry trends of spring 2023.
Directions Hair Colour salon ambassadors' give us hints & tips in introducing clients to new colours
Finding a hair colour for winter 2022 couldn't be easier with our latest article full of vivid inspi...
Directions Hair Colour Highlights at Salon International 2022
Directions is back in the studio with a new cast from their colourful haired community. Jump in and...
Salon colour trends for autumn 2022
Hair professional Sam shows you step-by-step on how to create a blended sunset look using Directions...
Help keep your hair colouring routine green
Our best year yet! Here's to the next 40...
On location in Southend-on-Sea...where it all began for Directions.
Introducing ANTI-ARCADIAN. The all-new, all-intense short film from Directions.
True Colours is here. Watch it. Share it. Wear it. You can now shop the entire collection!
Become a master at DIY hair colouring in just 10 simple steps
Want to feel 100% about your new colour? Here's how to try before you apply
When your current colour’s not clicking, here’s how to make it fade away fast
Watch out for these common home hair colouring mistakes
Get professional results, without the salon price tag
Make the perfect choice for your unique shade
Your five-step guide to safe hair colouring