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True Colours has landed: Watch now and shop the look!

5 min read
True Colours is here. Watch it. Share it. Wear it. You can now shop the entire collection!

It’s FINALLY here. We’ve poured our hearts, souls and every shade of the rainbow into our latest short film: True Colours.

Inspired by the bold and beautiful people that make up our stunningly individual community, True Colours is about having the confidence to own who you are, live your life with true purpose and have the freedom to change your style whenever you want, just because you can. Real people. Real hair. 100% cruelty-free vegan colour.

We’ve got smiles to make you swoon, to-dye-for tints and emojis galore. What are you waiting for? Stop reading, start watching...

We hope you love it as much as we do!

And a big thanks to everyone who made it possible – our incredible ambassadors, amazing cast of models and our behind-the-scenes crew.

What makes filming a shoot like this so fun is that we are passionate about what we do, care a lot about our colour community and genuinely love hanging out with each other.

Shop the True Colours collection

As an extra special treat, we had another camera rolling and capturing all the natural stuff that happened before and in-between takes. We love it almost as much as the original. Take a look and see more incredible colours in 4k.


Meet...Lauren Yeomans

As far as ambassadors go, Lauren is absolutely killing it. We love that she’s gone all-in with (almost) every colour of the rainbow. As a makeup artist, Lauren loves nothing more than getting creative with colour – and her hair is no exception!

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Meet...Jack Oliver

Jack is an incredibly talented makeup artist who is known for their fearlessly fierce looks – which is why Fluorescent Lime is their go-to. Jack is committed to changing the face of beauty, and we think they’re doing an amazing job. Oh and if you recognise them, it’s because they feature on BBC’s binge-worthy TV show Glow Up – if you haven’t seen it, watch it!

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Meet...Sophie Burt D’arcy

Dreamy hues and pastel blues. Sophie makes fairytale chic look effortless!

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Meet...Sam Gaut

Junior hairdresser Sam is seriously on-trend with his silver mane. Understated and stylish.

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Meet...Hollie Parker-Wright

This splash of deep purple brings electric vibes from Hollie.

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Meet...Wendy Swan

Warning: Wendy is bringing the heat with bold neon red.

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Meet...Sally Jowers

Sally knows how to rock the warm tones on a cold winter’s day.

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Meet...Cinsy Tam

Floral hues are mesmerising on our Cinsy - we love this look!

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Want to shop the whole True Colours collection?

Find it all here

Celebrating 40 years of colour
Celebrating 40 years of colour

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