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Watch Boardwalk Empire: The ULTIMATE coastal catwalk

5 min read
On location in Southend-on-Sea...where it all began for Directions.

This is Boardwalk Empire.

Everyday life isn’t always full of sunshine and rainbows, so we’re helping to paint the backdrop of the dull grey skies with our show-stopping colour. Our latest short film is set on the iconic Southend-on-Sea boardwalk – the longest pleasure pier in the whole world.

And this is a super special one for us because Southend in Essex is where it all started for Directions over 40 years ago, and where we continue to create 46 stunning shades for our amazing customers all over the world!

This is our home by the sea, and there’s no better way to celebrate it than by launching this film.

A place full of life, creativity, diversity and a huge sense of belonging – no matter who you are.

Watch it now:

Shop Boardwalk Empire

Meet our cast

Lauren

Lauren

Shop Lauren’s look:

Bright Daffodil

Sunflower

Spring Green

Turquoise

Cerise

Carnation Pink

Fluorescent Orange

Flamingo Pink

Apple Green

Jack

Jack

Shop Jack's look:

Fluoro Lime

Sam

Sam

Shop Sam's look:

Stormy Grey

Hollie

Hollie

Shop Hollie's look:

Deep Purple

Sophie

Sophie


Shop Sophie's look:

Pastel Blue

Pastel Rose

Lilac

Wendy

Wendy

Shop Wendy’s look:

Neon Red

Sally

Sally

Shop Sally’s look:

Fluoro Orange

Poppy Red

Cinsy

Cinsy

Shop Cinsy’s look:

Violet

Carnation Pink

Natasha

Natasha

Shop Natasha’s look:

Tangerine

Apricot

Another incredible shoot ticked off the list! Thanks again to all our beautiful models and ambassadors.

Now…where should we shoot next?


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