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Watch Groove is in the Hair: The Perfect Blend of Colour & Sound

5 min read
We’re so excited to introduce our fifth short film “Groove is in the Hair” – a funk-filled party brought to life by the incredible colour of our one-of-a-kind Directions community.

After its grand premiere at Salon International 2023, we invite you to watch this super-stylish celebration, starring six amazing, real-life models, including our very own Colour Ambassador Lauren.

So what are you waiting for? It’s time to get your groove on…

A psychedelic party packed with fun, freedom and colour creativity – with our vibrant, cruelty-free colours creating a treat for the eyes as well as the ears! We hope after watching our wonderful models boogie like no-one’s watching, you’re just as inspired to embrace your own individual style on the dance floor and beyond...

Shop Groove is in the Hair

Looking for a little after-party?

Then you must check out our exclusive behind-the-scenes video showing how we brought this groovy crew together:

This wouldn't have been possible without the great team behind the cameras, so a massive thank you to everyone who snapped, blended and brushed to bring Groove is in the Hair to life!

Meet our models & shop their styles


Shop Lauren’s look:


Shop Darren’s look:


Shop Chanelle’s look:


Shop Klaudia’s look:


Shop Pippa’s look:


Shop Rachel’s look:

Want to shop the whole collection? Then get your groove on!

Shop Groove is in the Hair

Already inspired?

Share your look using #grooveisinthehair or #directionshair on socials to show off your unique styles with our Directions community.

You might just inspire someone... or you may be spotted for our next shoot!

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