After its grand premiere at Salon International 2023, we invite you to watch this super-stylish celebration, starring six amazing, real-life models, including our very own Colour Ambassador Lauren.
So what are you waiting for? It’s time to get your groove on…
Looking for a little after-party?
Then you must check out our exclusive behind-the-scenes video showing how we brought this groovy crew together:
This wouldn't have been possible without the great team behind the cameras, so a massive thank you to everyone who snapped, blended and brushed to bring Groove is in the Hair to life!
Meet our models & shop their styles
Shop Lauren’s look:
Shop Darren’s look:
Shop Chanelle’s look:
Shop Klaudia’s look:
Shop Pippa’s look:
Shop Rachel’s look:
Want to shop the whole collection? Then get your groove on!
Share your look using #grooveisinthehair or #directionshair on socials to show off your unique styles with our Directions community.
You might just inspire someone... or you may be spotted for our next shoot!