True Colours: Shop the look
Looking to glow green like Jack? Or go full-on rainbow like Lauren? Whoever’s style you’re looking to steal - you can find every shade featured in the True Colours short film right here.
Anti-Arcadian: Colour that disrupts
Make some noise for the all-new, all-intense short film from Directions. ANTI-ARCADIAN is for those who embrace life in full chaotic colour. Ready for high-impact hair? Shop the look below.
Boardwalk Empire: Where it all began
Shot on the epic boardwalk of Southend pier, our latest release sees us celebrate 40 years of iconic colour in our much-loved hometown.
Semi-permanent Hair Colour
From bold and creative to dark and edgy, all 46 of our mind-blowing mixable colours are 100% vegan and cruelty-free with no ammonia, peroxide or PPD.
With a Colour Kit for all 46 shades, there’s everything you need to achieve the most vibrant results possible. As well as 88ml of colour, our kits include a tint brush, plus our pre-colour and aftercare products, specially-formulated to keep luscious locks healthy.
*Until further notice we are unable to send this product to any EU countries - we apologise for any inconvenience caused*
For longer-lasting colour and soft shimmering strands, our range of shampoos and conditioners are specially-formulated to work with our hair colour to protect and moisturise.
Hair Lightening Kits
To prepare hair for new colours and to remove any yellow tinges that bleaching leaves behind, our Lightening Kits are specially-formulated to make every strand irresistibly soft and shiny.
We believe that hair deserves nothing but the best. That’s why all our accessories are the same quality that you’d find in professional salons.
You’ve got the colours, now it’s time to put them on show. Our countertop displays, point of sale systems, swatch charts and colour books will help you shout about every shade.
New year, new hair colour