Shop this summers look by Nickiey Waller
Are you in the mood to express yourself after watching Nickiey create the most rockin' rainbow Mohawk? Unlock your creativity by shopping all that was used below!
Shop this summers look by Sam Gaut
Are your creative juices flowing after watching Sam create the most dreamy sunset hair? Prepare for your own magical blend by shopping all that was used below!
Shop all 11 colours featured!
Feeling inspired to blend. style. be you? Find all the vegan and cruelty-free colours seen in our latest campaign Jumpshoot. Still yet to choose who's style to steal? Watch again here.
True Colours: Shop the look
Looking to glow green like Jack? Or go full-on rainbow like Lauren? Whoever’s style you’re looking to steal - you can find every shade featured in the True Colours short film right here.
Anti-Arcadian: Colour that disrupts
Make some noise for the all-new, all-intense short film from Directions. ANTI-ARCADIAN is for those who embrace life in full chaotic colour. Ready for high-impact hair? Shop the look below.
Boardwalk Empire: Where it all began
Shot on the epic boardwalk of Southend pier, our latest release sees us celebrate 40 years of iconic colour in our much-loved hometown.
Semi-permanent Hair Colour
From bold and creative to dark and edgy, all 46 of our fully mixable colours are 100% vegan with no ammonia, peroxide, or PPD. Conditioning and cleansing, with emulsifying and antistatic properties, all of our colours leave your hair not only bright and vibrant but smooth and frizz free.
With a Colour Kit for all 46 shades, there’s everything you need to achieve the most vibrant results possible. As well as a tub of colour, our kits include a tint brush, plus our pre-colour and aftercare products, specially-formulated to keep luscious locks healthy.
For longer-lasting colour and soft shimmering strands, our range of shampoos and conditioners are specially-formulated to work with our hair colour to protect and moisturise.
To lighten hair professionally and prepare hair for new colours, our Lightening range is specially-formulated to make every strand irresistibly soft and shiny.
We believe that hair deserves nothing but the best. That’s why all our accessories are the same quality that you’d find in professional salons.
Colour your hair, not your clothes
You’ve got the colours, now it’s time to put them on show. Our swatch charts, reusable bottles, shopper bags and more will help you shout about every shade.