Our Products

True Colours: Shop the look

Looking to glow green like Jack? Or go full-on rainbow like Lauren? Whoever’s style you’re looking to steal - you can find every shade featured in the True Colours short film right here.

88ml tub

The right way to bloom

88ml tub

Live life golden

88ml tub

Put a spring in your step


Anti-Arcadian: Colour that disrupts

Make some noise for the all-new, all-intense short film from Directions. ANTI-ARCADIAN is for those who embrace life in full chaotic colour. Ready for high-impact hair? Shop the look below.

88ml tub

The right way to bloom

88ml tub

Live life golden

88ml tub

Put a spring in your step


Boardwalk Empire: Where it all began

Shot on the epic boardwalk of Southend pier, our latest release sees us celebrate 40 years of iconic colour in our much-loved hometown.

88ml tub

The right way to bloom

88ml tub

Live life golden

88ml tub

Put a spring in your step


Semi-permanent Hair Colour

From bold and creative to dark and edgy, all 46 of our mind-blowing mixable colours are 100% vegan and cruelty-free with no ammonia, peroxide or PPD.

88ml tub

Boldest pine in the forest

88ml tub

Go retro

88ml tub

Fresh and funky


Colour Kits

With a Colour Kit for all 46 shades, there’s everything you need to achieve the most vibrant results possible. As well as 88ml of colour, our kits include a tint brush, plus our pre-colour and aftercare products, specially-formulated to keep luscious locks healthy.

*Until further notice we are unable to send this product to any EU countries - we apologise for any inconvenience caused*

Everything you need to create amazing colour, in one handy box

Boldest pine in the forest

Everything you need to create amazing colour, in one handy box

Go retro

Everything you need to create amazing colour, in one handy box

Fresh and funky


Colour Care

For longer-lasting colour and soft shimmering strands, our range of shampoos and conditioners are specially-formulated to work with our hair colour to protect and moisturise.

The first step towards gorgeous colour

Get ready to glow

Lather, rinse and repeat!

Keep the colour you love for longer

Lock in the intensity of every tone

Be kind to your colour


Hair Lightening Kits

To prepare hair for new colours and to remove any yellow tinges that bleaching leaves behind, our Lightening Kits are specially-formulated to make every strand irresistibly soft and shiny.

Everything you need to protect and lighten your hair

Amp-up the brightness

Everything you need to protect and lighten your hair

To protect and shine

Salon-sized for salon-worthy results

For professional lightening


Accessories

We believe that hair deserves nothing but the best. That’s why all our accessories are the same quality that you’d find in professional salons.

£11.99
Choose your colour

Colour your hair, not your clothes

£0.99
Available in Medium and Large

We’ve got you covered

Outstanding results with every application

Precision in colour


Promotional Items

You’ve got the colours, now it’s time to put them on show. Our countertop displays, point of sale systems, swatch charts and colour books will help you shout about every shade.

Show off the full intensity of every shade

All 46 colours at your fingertips

Stand-out in-store

Give your display a flash of colour

£5.00
Enjoy a year of inspiration

New year, new hair colour

Out of stock