Our Products

Discover a palette of bold expression. Shop the vibrant hues that brought Georgia Bell's stunning rainbow ombré style to life.

Embrace a style of mythical proportions. Shop the incredible blend of colours behind Paco Latorre's majestic Unicorn Look.

Experience love in every shade. Shop Sam Gaut's passionately pink look, lovingly crafted by the brilliant Vanity Doll Salon at Salon International 2023.

Shop the shades from The Vanity Doll's live colour demo at this year's Salon International show where our Directions colour ambassador Lauren unleashed her inner Barbie doll with our vibrant range of pinks and reds.

Shop all 12 vibrant colours from our dance-filled video - premiered at this year's Salon International show.

Own the trend with more than just pinks. Browse our collection of vibrant, icon-inspired hair colour below.

Are you in the mood to express yourself after watching Nickiey create the most rockin' rainbow Mohawk? Unlock your creativity by shopping all that was used below!

Are your creative juices flowing after watching Sam create the most dreamy sunset hair? Prepare for your own magical blend by shopping all that was used below!

Feeling inspired to blend. style. be you? Find all the vegan and cruelty-free colours seen in our latest campaign Jumpshoot. Still yet to choose who's style to steal? Watch again here.

Looking to glow green like Jack? Or go full-on rainbow like Lauren? Whoever’s style you’re looking to steal - you can find every shade featured in the True Colours short film right here.

Make some noise for the all-new, all-intense short film from Directions. ANTI-ARCADIAN is for those who embrace life in full chaotic colour. Ready for high-impact hair? Shop the look below.

Shot on the epic boardwalk of Southend pier, our latest release sees us celebrate 40 years of iconic colour in our much-loved hometown.

From bold and creative to dark and edgy, all 46 of our fully mixable colours are 100% vegan with no ammonia, peroxide, or PPD. Conditioning and cleansing, with emulsifying and antistatic properties, all of our colours leave your hair not only bright and vibrant but smooth and frizz free.

With a Colour Kit for all 46 shades, there’s everything you need to achieve the most vibrant results possible. As well as a tub of colour, our kits include a tint brush, plus our pre-colour and aftercare products, specially-formulated to keep luscious locks healthy.

For longer-lasting colour and soft shimmering strands, our range of shampoos and conditioners are specially-formulated to work with our hair colour to protect and moisturise.

To lighten hair professionally and prepare hair for new colours, our Lightening range is specially-formulated to make every strand irresistibly soft and shiny.

We believe that hair deserves nothing but the best. That’s why all our accessories are the same quality that you’d find in professional salons.

You’ve got the colours, now it’s time to put them on show. Our swatch charts, reusable bottles, shopper bags and more will help you shout about every shade.