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Groove products

Put the groove in your hair

Shop all 12 vibrant colours from our dance-filled video - premiered at this year's Salon International show.

Bright Daffodil
£4.50
100ml tub

The right way to bloom

Carnation Pink
£4.50
100ml tub

Fun and full of life

Ebony
£4.50
100ml tub

Dark and mysterious

Flamingo Pink
£4.50
100ml tub

Individual by nature

Fluorescent Lime
£4.50
100ml tub

Illuminate every strand

Lavender
£4.50
100ml tub

Pick of the bunch

Neon Red
£4.50
100ml tub

For ultimate vibrancy

Pastel Pink
£4.50
100ml tub

Pretty in pink

Poppy Red
£4.50
100ml tub

For colour that really pops

Sunflower
£4.50
100ml tub

24/7 Golden Hour

Tangerine
£4.50
100ml tub

Full-on fruitiness

Turquoise
£4.50
100ml tub

For mermaid locks

From the Colour Hub

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It’s THE date in every hair-lover’s diary – Salon International 2024 is coming this October, and Dir...

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Discover how our Directions Brand Ambassadors the Vanity Dolls unleashed Lauren's inner Barbie doll...

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