Semi-permanent hair colour
For a colour that fits just right, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tone – just like a pair of classic denim jeans.
For the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
Each tub contains 100ml semi-permanent hair colour
100% vegan friendly and cruelty-free
All Directions colours are inter-mixable to create a new shade
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Methylparaben, Formic Acid, Citric Acid, Basic Blue 99.
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials - use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.