How to use Directions Hair Colour

You will find on this page everything you need to know on how to use La Riche Directions semi permanent hair colour - All Directions colours can be mixed with each other so to create your own unique shade.

Preparation

Colour Protecting Shampoo

1. Shampoo

Shampoo the hair with a pH acid balanced shampoo, we recommend La Riche Pre Colour Shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results.

Directions Colour Protecting Shampoo has been specifically formulated for coloured hair, enabling you to get the most out of your colour. Leaving hair soft and manageable with a great shine.

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Application

2. Combing

Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing.

3. Processing

Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.



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Finishing

4. Rinsing

Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.

If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

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Essential Tips

DO

  • Wear rubber or plastic gloves when applying the hair colour
  • Use vaseline or petroleum jelly around the hairline to avoid staining of the forehead
  • As with all hair colours, we advise a swatch test first

DON'T

  • Don't mix Directions with peroxide
  • Don't use on eyelashes
  • Don't use shampoo with conditioner included
Warning

Due to the semi permanent nature of Directions certain colours can sometimes
leave a slight stain on materials and surfaces. As a precaution to avoid staining
of the hands/nails, we recommend wearing gloves when washing hair for the
first few times after application.

Shades may vary at manufacturers discretion.

La Riché Products are not tested on animals